Lida Citroën on how to build, manage and repair a reputation

Especially in these days of social media, most people have some kind of reputation even if they don't know it. If you're not controlling that narrative about you, you're asking for trouble. Branding and reputation expert Lida Citroën and I discuss the branding vs reputation, tools for both, repairing a reputation, having a personal brand agreement, and more in this very interesting and useful conversation.

Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation

Lida Citroën is an award-winning branding and reputation management expert who designs and enhances the identities of executives, entrepreneurs, and thought leaders globally