In a Victory for PETA, Animal Crackers Roam Free

The noble beasts caged for 116 years on boxes of Nabisco’s Barnum’s Animals Crackers now roam the wilderness in a package redesign.  The redesign is now on U.S. store shelves, displaying a zebra, elephant, lion, giraffe and gorilla wandering free side by side. The brand has temporarily revamped its packaging before to highlight wildlife conservation efforts, but this time the change is permanent.


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